Danny Bananas

An order for around one thousand bananas has resulted in a business deal being struck between two Lancashire businesses.

When Ribble Farm Fare took the order for the fruit from local firm Abbey Telecom for its successful ‘hangover relief pack’ given to guests at the BIBAs, the two companies ended up discussing telephone system requirements.

Now the fresh food producer has taken delivery of a telephone system upgrade thanks to the leading telecoms installer.

With customer orders at the local family run business on the rise, the company asked Abbey Telecom to carry out a site review and make recommendations for new lines to field orders 24/7.

Ribble Farm Fare GM Marina Goodman said: “We knew we needed to look at our existing telephone systems so customers can always get through and place an order.

“The source of the order for 900-odd bananas surprised us and piqued our interest.  So it was natural to speak to Abbey Telecom when it came to improving our telecoms capabilities.

“We get calls from hotels, restaurants and all sorts of customers at any time of day, and multi user voicemail was an absolute must to take new orders.”

Abbey Telecom sales manager Danny Pickin added: “Ribble Farm Fare has a rapidly expanding site and needed an upgrade to its telephone system, not least to handle out of hours calls so that they never miss an order.

“As part of the new package, we have opened up 8 new lines for them which means multiple orders can be made simultaneously and there are no frustrated chefs out there getting an engaged tone.”

Ribble Farm Fare is a thriving family business which has been trading from its base in Longridge for over 45 years. Along with fresh fruit and vegetables, it supplies local cheeses, yoghurts, butter, eggs, milk, oil, dried goods and other British grown and locally sourced produce to the public and private sector.